How Billion Auto Group Increased PVR by $406: Signs You’re Ready for F&I Performance Improvement
How Billion Auto Group Increased PVR by $406: Signs You’re Ready for F&I Performance Improvement
In today’s competitive auto retail landscape, good F&I results aren’t enough. Dealer groups that want to stay ahead must evolve their training and performance strategies to create consistent, measurable gains across teams.
At Billion Auto Group in Bozeman, Montana, Finance Director Justin Miller recognized that traditional approaches weren’t cutting it. His team’s performance had hit a plateau. Without a scalable way to improve compliance, onboarding, and deal coaching, growth was stalling.
That’s when he made the leap. He adopted a real-time, AI-powered training platform called AutoTrainer. The result: a $406 increase in average PVR and the highest results the dealership had ever seen.
If you’re wondering whether it’s time to upgrade your F&I training strategy, our case study breaks down the telltale signs. In this blog, we’ll explore those signs and show how Billion Auto Group turned each challenge into a growth lever.
1. You’ve Hit a Plateau, Even with Solid Talent
Your top producers are good. But lately, their numbers haven’t moved. And new hires? They’re struggling to catch up.
This was exactly the issue facing Justin Miller’s team. With no way to scale training without burning out leadership, performance had stagnated. AutoTrainer helped flip the script by offering:
- Live deal coaching during every F&I conversation
- Real-time compliance prompts to keep deals clean
- Consistent standards for new and experienced managers alike
“We’ve got the highest PVR this dealership has ever had. And I completely contribute that to AutoTrainer.”
— Justin Miller, Finance Director, Billion Auto Group
2. Training Isn’t Sticking
Even the best F&I workshops fade with time. People revert to old habits. That’s because most training systems don’t offer a feedback loop to reinforce behavior change.
With AutoTrainer, Billion Auto Group introduced:
- AI-driven role play simulations to practice objection handling
- Performance dashboards for continuous improvement
- Deal scoring to spotlight gaps and wins after every sale
This approach boosted the team’s process compliance score from 76% to 82% in just 60 days, helping them stay sharp even as the volume ramped up.
3. You’re Flying Blind on Compliance Risks
As regulations evolve, F&I leaders can’t afford to “guess and check.” Compliance isn’t optional. It’s a competitive advantage when done right.
AutoTrainer's platform gave Billion Auto Group full visibility into their F&I process, helping them:
- Catch compliance misses early
- Identify patterns in risky behavior
- Instill accountability without micromanagement
With every deal tracked and coached in real time, the team built stronger habits that protected revenue and reputation.
4. You’re Spending Too Much Time Coaching Manually
You might be a great coach. But your time is limited. Reviewing every deal or shadowing every new hire isn’t scalable. That’s where automation shines.
AutoTrainer lightened the load by acting as a 24/7 co-pilot. Its always-on training model supported Billion’s managers without overburdening leadership.
That freed up Justin Miller to lead more strategically, rather than chase down every process slip.
Why Work With AutoTrainer
Billion Auto Group didn’t succeed just because they used AI. They succeeded because they partnered with the right platform, one designed by F&I leaders for F&I leaders.
AutoTrainer delivers:
- Scalable coaching for every rep, every deal
- Built-in compliance nudges tailored to your process
- Deal-level analytics to identify trends and lift outcomes
- Cultural buy-in through actionable insights and proven results
From new hire onboarding to veteran upskilling, AutoTrainer turns every F&I interaction into a coaching opportunity. Every coaching moment becomes measurable ROI.
Ready to Take the Next Step?
If you’re nodding your head to any of the signs above, you’re not alone. And you’re not stuck. AutoTrainer can help you build a more consistent, more compliant, and more profitable F&I team. You won’t burn out your trainers or rely on gut feel.
📞 Book a Free Discovery CallLet’s talk about your team, your goals, and how AutoTrainer could help.
📥 Download the Case StudyGet the case study to see how Billion Auto Group evolved their process.
